Imagine how a simple idea can blossom into a thriving studio for CGI and visual effects for film and television. On September 15, 2007, the commercial court approved the registration of “Industrial Motion Art Filmproduktion.” The reason for the somewhat cumbersome suffix? The simple name “Industrial Motion Art” did not seem meaningful enough to the authorities at the time—a typical requirement of that era, when everything had to be precisely named. Terms such as animation studio or CGI studio were still unfamiliar to officials, almost as if they were from another world. But it was precisely this world – that of digital creativity – that Industrial Motion Art wanted to conquer. However, the name itself was not a spontaneous inspiration. It had been created years earlier, inspired by lively discussions with friends and my brothers. Impressive visualizations for industry and machinery had already been realized under this brand before 2007. It was about more than just images: it was the entry into an industry that blends technology and art. In addition, the company made the leap into the TV industry, mainly with effects for documentary films that made complex topics tangible. These early projects laid the foundation for what Industrial Motion Art is today: a specialist in CGI and visual effects for film and television that combines innovation and precision.
The breakthrough that changed everything came in early 2007: participation in the three-part documentary series “Nature Tech.” Produced for the Smithsonian Channel, this series explores how nature serves as a model for modern technologies – a concept known as biomimetics. Directed by Alfred Vendl, Darryl Rehr, and Steve Nicholls, the series produced fascinating episodes that combined real natural phenomena with dramatic reconstructions. Our work focused on visual effects. The 3D construction from electron microscope images was particularly challenging. This also led to the highlight! The Emmy Award for “Outstanding Individual Achievement in a Craft: Cinematography – Nature Documentaries/Dramatic Recreations” in 2008, specifically for the episode “The Magic of Motion.”
Such successes ultimately motivated me to found the company. It was proof that CGI and visual effects for film and television can not only entertain, but also inspire and impart knowledge. The series, which addressed topics such as the exploration of Mars and future urban planning, showed how visual effects can make abstract concepts tangible.
At a time when documentaries were increasingly relying on digital effects to captivate viewers, Industrial Motion Art positioned itself as a pioneer. The Emmy was not just a trophy, but a catalyst. It opened doors to further projects in film and television, where CGI techniques became essential for bringing stories to life. Today, 18 years later, we look back on an era in which such awards set the standard for quality.
The meaning of the name: Industrial Motion Art
Admittedly, the name “Industrial Motion Art” is based – consciously or unconsciously – on a great role model, perhaps my heroes from the film world of that time. Nevertheless, it is based on rational considerations that are deeply rooted in our core competence.
Let’s start with “Industrial“: This part emphasizes the technical challenges in the everyday life of a 3D or CGI artist. Scripts have to be programmed, technical contexts understood, and topics researched in detail – often more than seems necessary. This is what sets us apart from other production companies: we dive deep into the subject matter, whether it’s for industrial visualizations or complex effects. The first paid job under this name was exemplary: In 2004, we visualized a new excavator from Neuson (now Wacker Neuson). It was a precise technical presentation that not only showed the machines, but brought them to life. Such projects form a bridge between industry and creativity, and they flow seamlessly into our work for CGI and visual effects for film and television, where technical accuracy creates narrative depth.
“Motion” emphasizes our focus on moving images and animation. Whether subtle character movements or action-packed sequences – dynamics are our métier. Static illustrations or print graphics? We leave that to others. Instead, we plan with sketches, scribbles, and storyboards to perfect animations and effects. In the world of film and television, this means visualizing scenes in advance, monitoring them on set, and creating magical moments in post-production. Our pre-visualization services help directors plan complex shots, while 3D animations bring characters and environments to life.
Finally, “Art“: This stands for the creative dimension that we bring to every project. Although I would never describe myself as an artist – that title should come from others, and fortunately it does – the end result must meet the highest standards. Art comes from skill that we continuously refine, even after many years of experience. Inspired by visionaries like Stanley Kubrick, who said, “If it can be written, or thought, it can be filmed,” we combine concept design with visual effects to create immersive worlds.
From industry to the screen: our expertise today
Today, Industrial Motion Art offers a wide range of services perfectly tailored to CGI and visual effects for film and television. As Reinhold A. Konrad – Fragner’s studio, we combine concept design, where we develop visual identities for characters and props, with on-set supervising to seamlessly integrate effects. Our visual effects team transforms ordinary footage into extraordinary experiences, while 3D animations add depth and realism. We also specialize in science and industrial visualization, which makes complex concepts accessible – ideal for documentaries or educational content. Over the past 18 years, we have learned that successful CGI and visual effects for film and television are based on a balance of technology and storytelling. Projects like “Nature Tech” were just the beginning; they have led us to partnerships in shows, exhibitions, and more. We conduct intensive research, program custom scripts, and ensure that every visualization not only impresses but also informs.
Moving forward: The next 18 years
Today, 18 years later, I look back with joy and look forward with excitement. Industrial Motion Art combines technology and storytelling in innovative ways and looks forward to future projects that will open up new horizons. In an industry that is rapidly evolving – with advances in AI-powered CGI and immersive VR experiences – we remain at the cutting edge. Let’s continue to conceptualize, visualize, and marvel—what’s next? Whether for film, television, or industry, CGI and visual effects from Industrial Motion Art will continue to bring stories to life.
- Naturtech can be viewed on the on.orf.at website. (German)
Das Genie der Natur (1/3)
Das Genie der Natur (2/3)
Das Genie der Natur (3/3)
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